Search and Social: Bottom-Line Thinking
Many C-Suite executives and marketing managers know both search marketing and social media are important. For some organizations, much of a customer’s initial awareness about products and services is...
View ArticleExperiential Marketing: The Need for Expertise
Last month, we wrote how the combination of search marketing, social media marketing, analytics and consumer experiences can combine to tell a more complete story about how a brand uses the Internet to...
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The Science Of Social Media Marketing And Campaign Longevity For Emerging Brands
Last week, Dan Zarrella broke the Guinness World Record for the “biggest online marketing seminar”, claiming a title that most search engine marketing “gurus” would kill for! Zarrella definitely held...
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Social Media Marketing: Find Your Target Market For Facebook Ads
Creating effective Ads on Facebook can be an essential strategy for your social media marketing campaign. You may have used Google AdWords in the past for your online business, and have pulled up the...
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Content Exposure: Where Should You Post Your Status Updates?
We debate about social platforms (and their subsequent CRMs) frequently at GPO. Proper retweet etiquette, tweet automation, and incorporating Klout scores into our engagement strategy have all been...
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Your Holiday Party, Your B2B Social Media Marketing Opportunity
Do you plan to promote your B2B company’s holiday party through social media this year? Does your social media marketing strategy aim focus on lead generation? Are you inviting current, future or...
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Facebook Fan Page Timelines Are Here!
Get ready: Facebook Fan Page Timelines have publicly launched! Here is a breakdown of what you need to know to prepare for the mandatory shift to fan page Timelines on March 30th. Before we begin,...
View Articlethe Power of Pinterest
Since its launch in early 2011, Pinterest has gone from a small-time operation headquartered in founder Ben Silbermann’s apartment, to the third most popular and powerful website right behind Facebook...
View ArticleBest Practices: Webinars as a Promotional Strategy
Webinars have become an effective way for employers to more effectively educate employees on best practices in the place of expensive seminars. Companies can simply turn on a screen in the conference...
View ArticlePubcon Austin
Here is the thing about Pubcon- it’s AWESOME. Awesome sessions, awesome networking, awesome experience. But more than being “awesome” it’s worth your time if you’re an online marketer. It’s an...
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